From the foundations up
It’s been a year of change at ABC Events as the newly rebranded company looks to increase sales by 28 per cent.
The appointment of MD Bob Scott in December 2014 saw the Falkirk firm rebrand and develop its service range from event equipment hire to event management.
Since then, MD Scott and sales and marketing manager Kirsty Campbell have set about rejuvenating the company “from the foundations up”, with new event services including team building, outdoor pursuits, conference and event management and evening entertainment.
With ambitious plans to increase sales in 2015 by 28 per cent, the team has continued to expand and offer new opportunities for what the firm has dubbed “Event Enthusiasts”.
MD Scott said: “Looking back at the transformation, we have come a long way since December from the rebrand. With the introduction of a more fluid sales process, a bigger focus on customer service, the ABC training academy and the introduction of five new services we are moving forward and building upon the solid foundations we have established.
“Of course we will be delighted if we hit the 28 per cent increase, but I am already so proud of all we have achieved.”
The December rebrand saw the introduction of a brightly coloured and bold new logo, as well as the creation of the hashtag #weareABC. Since then, ABC Events staff have been travelling the country to spread the word about the firm’s new offer.
Kirsty Campbell said: “We have spent time hitting the road and re-educating our clients on what we offer, this has been massively important to our growth. We want to retain the loyalty of old ABC customers and inspire new ones to give us a go.
“We have now established a really creative and inspiring team at ABC Events, each member of our team has an individual strength which they bring to the table every day, we work hard but we also ensure ABC Events is a fun place to work with regular random happenings around the office.”